Networking with previous customers

Your previous customers are going to be valuable to your future business. As you get each new customer you want to network with that customer again in the future, to keep your business in their mind, and to keep them on as a walking and talking billboard for your business. The future of your business is going to evolve to include repeat customers, and referral customers, both of which are vital to the ongoing relationship of your business, the consumer, and the local surroundings of your business.

How can you network with your previous customers?
Even if your customers are online – or if they are offline, you can network with your customers. A simple note, or email is going to do the trick. Ask about their day; talk with them by name, and offer advice or to continue with the conversation when they have time to chat with you. Talk with your customers about what they have purchased, or what work you have done for them. Ask if there is anything that can be done to improve the process, they went through while dealing with your business.

Network with your largest clients by taking them to lunch, or ordering them something special and having it delivered to their home. As you continue to acknowledge your largest clients, they will keep you fresh in their minds. They will tell others about what you have sent to them, and how they feel about your business. Of course, this is not done with every type of business, but with the largest buyers who are spending thousands of dollars with a particular business perhaps.

The online business is going to use newsletters, ezines, emails and coupons sent to previous customers as a method of networking and keeping in contact with previous customers. Keeping the lines of communication open with a customer, and with a previous customer is going to increase awareness of your products, and what you have for sale. This in turn is going to increase sales, one repeat customer at a time.

Never forget about your previous customers. In the offline business, and in online business you can network with your previous customers by creating mailing lists and using these mailing lists. State something along the lines of – because we have done business in the past, we find that now is the time to offer you this great advantage in Networking we have, and would like to give you a special price. Yes this is still advertising, but networking at the same time because you have established a relationship with that customer already.

Networking while traveling

Networking is more than just putting your business name out there for people to find you, but it is also a part of getting to know people, who are going to spread the word about what you do, what you sell, and that are going to support you in all that you do. Networking is going to involve getting to know as many people in life as you can, and putting your business in front of those people, so they will represent your name, your business, and will tell others about what you have to offer.

If your business requires that you travel often, or perhaps you travel often to find supplies, visit relatives or just because you like it. You should make it a point to get to know those who you are sitting beside, those who are surrounding you on the plane, even those who are sitting on the bench while waiting in the airport. Make it a point to meet and greet at least one new person a day.

How are you going to get started on this?

Start the conversation by saying hello, how are you today?
Ask questions. The best way to get to know someone is to ask questions. Without asking questions, it can be difficult to carry on a conversation. Asking questions is a good icebreaker, in turn, the person is going to want to talk about their self, and where they are traveling too. You can then lead into something like, is this business trip or a personal trip? As you go on with the conversation, the person is going to ask you questions, which is where you will be able to talk about your business and what you do.

As you make it a point to get to know at least one new person a day- you are going to increase your network, which means you will increase the people that you know in life. Increasing your business network is going to be dependent on your abilities to carry on a conversation and to talk with others. Force yourself to do this. Force yourself to stick to your habit of meeting at least one new person a day. As you make this a point, you will make this a habit and in the long run, your business will thrive for it.

Networking To Find Music Education Jobs

For those most passionate about their music, a job in music education is a natural fit. Far from being a case of "those who can't do, teach", those who take music education jobs are talented not only as artists but as teachers who want to pass their love of music on to another generation, to ensure that there is always music in the world.

Once upon a time, a degree in music education was seen as a 'fallback option'- the job that would always be there if a performing or production career didn't work out. That time is long gone now as states have cut funding for enrichment education across the country. While the job outlook for music teachers is still good, the Occupational Outlook Handbook says that jobs for musicians and teachers will grow at about average or a little faster than average rates through 2014 - school departments, private institutions and universities have the luxury of being able to be choosy about whom they hire to fill music education jobs.

One of the best ways to hear about music education jobs and openings is to establish a network of contact within the music education community. While basic networking is good, there are ways to network more effectively to concentrate your focus on finding and improving your chances of being hired for music education jobs.

Network locally.

Lucky you, you actually have three different sources of local networking that can help you narrow your job search focus. As an educator, get involved in local organizations for teachers and get your name out there. If you've made contacts while interning and practice-teaching, keep up with them, and ask their advice and guidance in your career path. By all means, let them and others know that you're looking for a job in music education. Other teachers are often the first to know that one of their own is leaving.

School department contacts are invaluable.

In most cities, the school department must post vacancies internally before advertising them to the general public. Those vacancies are often posted on a bulletin board in each school within the district. Let teacher friends and contacts know that you're looking and ask them to keep an eye out for you. Knowing that a vacancy is posted internally can give you a leg up on the competition and cue you to submit your resume and cover letter for music education jobs before they're advertised.

Network online.

Join national and local music teachers associations online, particularly those that hold regular events, symposiums and have a discussion board. Many of them post job openings for members, and more than a few allow members to post job leads and requests for job leads on their boards. Some organizations that you might consider joining include:

Technology Institute for Music Educators ( ti-me.org/)

Music Teachers National Association ( mtna.org)

Teachers Chat boards ( teachers /mentors/music/)

The National Association for Music Education ( menc.org/)

Keep in mind that in networking, you get out what you put in. Don't just join a group and start soliciting for music education jobs. Look for what you can offer - the more you become involved the more visible you'll become and the more willing others will be to recommend jobs to you.

Networking Is More Than Just Handing Out Business Cards

At a Chamber of Commerce Business Card Exchange several years ago a well-dress woman walked up to me, business card in hand and, in perfect form held it in both hands in front of me, gesturing for me to take it. I took the card from her and smiled. She looked up and in a polite voice, said "Thank you," and walked away. How sad. Here was this obviously well-intentioned woman, who most likely owned an interesting business but never learned what to do at a card exchange. Somewhere she bought into the idea that you were suppose to hand out as many business cards in as little time as possible. Clearly, this does nothing but waste business cards. Great for card businesses, not so great for yours.

The other extreme is the person who spends the entire time at a card exchange talking to the same individual, sometimes even people from their own company. Again, this is quite unproductive. The purpose of a business card exchange is to get to meet new people in a pleasant atmosphere.

While there are many good books to help you hone your networking skills including, Sue Roane`s How to Work a Room, the essence of networking is quite simple.

Businesses run on relationships. I`ve always felt that everything that we do is about personal relationships and a business just gives us a playing field on which to do it.

Following that theme, growing your business is about developing and nurturing relationships and card exchanges and similar networking events are really the starting point to begin what will hopefully become a mutually rewarding relationship.

Since your time is limited, it is a good idea to spend only a short time speaking with people, especially those you already know. If you feel a resonance with someone you`re talking with, make arrangements to follow-up your connection at a later date and move on to meet someone else. I`m sure the shy looking person in the corner, who is probably there for the very first time, has something interesting to say. Why not go over and extend your hand.

The other big faux paus I see over and over again, are the people who approach the networking meeting with a "me, me, me" attitude. A better approach is to learn about the other person first. You then have the option of explaining how what you do might be of interest to them. This establishes a stronger platform for communications, for as speaking legend Zig Zigler says, "You get what you want by helping other people get what they want."

Care about the other person

There are better ways to network and meet prospective business contacts. For openers, (no pun intended) people are more responsive if you first show some interest in them and what they do. There is an old clichй that says we have one mouth and two ears for a reason. If you listen more than you talk, you will automatically find people more interested in talking with you and being around you.

Marketing guru, Jay Abraham, once said that "Discovery is the fuel of competitive advantage." Get curious. Become interested in other people and what makes them tick. Really care about the other person. If you take the time to investigate, you will find that even those people who appear quite ordinary have a story to tell. If you show an interest in them and their lives, you will not only increase your chances of doing business with them but you may gain a friend as well.

How do you do that?

When you do introduce yourself, do so in a way that states the benefit of doing business with you. Saying "Hi, my name is Mary and I sell insurance" is not very exciting. However, if you were to say, "My name is Mary and I help people prepare for the uncertainty that may be in their future." This causes the other person, if they are at all curious, to ask, "How do you do that?" At this point, you have opened the door for a further explanation or "commercial" for your business. You can go on to explain the benefits of your products and services.

As an exercise, devise three or four ways to introduce your business. Let each one focus on a different benefit of your product or service. Test each of them at your next networking event.

Remember: people do not buy products or services, they buy benefits and solutions.
The more you focus on communicating the benefits gained from using your products or services, the more you will benefit from the increase in business.

With prospecting new business becoming more and more difficult, a personal relationship is even more important and the Chamber of Commerce Card Exchange offers the perfect playground for you do it, besides the food is usually pretty good too.

Networking for Success: The 3 Phases of Small Talk

In my mind, small talk basically consists of 3 phases:
The ice breaker
Get to know you better
Graceful exit
So let`s go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for each.

Phase 1: The Ice Breaker
So you attend a networking eventЕ you make eye contact with someone you want to meet, you approach them and introduce yourselfЕ now what?

Well having a few powerful, open-ended ice breaker questions should certainly do the trick. For example:
A tried and true ice breaker is the proverbial, "So Jeff, what do you do?" In other words "Jeff, what business are you in? Now people love talking about themselves and their business so the idea here is to get them started talking. Most people also love to hear the sound of their own voice so the ice breaker question is critical and essentially sets the tone and potential for the conversation.
Another good ice breaker could be, "So Jeff, what brings you here today?"
Now notice on these sample ice breaker questions I`ve repeated the person`s name. First off by doing this it will help burn that person`s name into my head so I don`t forget it. Secondly, people love the sound of their own name Ц so don`t be afraid to use it throughout your conversation.

Phase 2: Get To Know You Better
Depending on the results of the ice breaker questions you should by now be able to determine whether or not it makes sense to get to know this person better. If not, simply skip this phase and go into your graceful exit. But if you do see a synergy here, by all means try some of these again open-ended, getting to know you better questions:
So Jeff, how did you get into that business?
What types of challenges keep you up at night?
Jeff, help me out here, draw me a mental picture, what does success look like for you and your business?
What`s new in your industry these days? Any events or trends that are shaping it?
Now you can use one, two, all of these questions, or more if the situation permits. However, be careful here not to dominate and monopolize someone`s time. If you`re at a networking event, there`s a good chance that they`re there to network and meet other people as well, so it may make sense to go to the graceful exit phase and encourage that you two get together in the near future.

Phase 3: Graceful Exit
It`s vastly important how you leave a conversation Ц as this is the last impression you make on that person. We`re not looking to create any animosity here by rudely blowing someone off. The key here is as this phase`s title states, is to exit gracefully.

A key difference between the types of questions or statements you make in this phase as opposed to the previous two phases is that now you shift to using close-ended ones. For example:
Introduce the person to someone else that may be of interest to them and then politely excuse yourself. The dialogue can go something like this: "Hey Cindy I`d like you to meet Jeff. Jeff`s in the xyz industry as well and I just felt that you two should meet." Now they exchange pleasantries and you immediately exit the conversation by saying something like, "Well you two probably have a bunch to talk about. Cindy I`ll catch up with you later and Jeff, it was great meeting you."
Another example of a graceful exit may be: I can certainly see some synergy between what you and I do. Can I give you a call next week to set up some time to talk further?
Or, it`s been great meeting you, will I see you at future meetings?
And lastly, wow, this is quite an event don`t you think? Well we should probably keep movingЕ it was great meeting you Jeff!


So now you're aware of and armed with some actual strategies for the 3 phases of small talk. The key now is to get in the game and practice, practice, practice and you too can see the results you would like for your business.

Networking Clubs And Their Relevance To Contract Cleaners

If you are a new business just starting out into the world of contract cleaning then your immediate aim is to gather as many new customers as you can and constantly grow the business. The initial stages are hard and it is difficult to gain those first few customers. How gain you gain a foothold in this highly competitive market? Many of the marketing strategies you might employ have been explained in previous articles. One area that was not explored in these articles was networking.

As a new business you will probably receive a number of invitations to go along to various local networking organisations meetings. At these they will no doubt try and impress upon you the huge benefits to be gained by networking. You will also be told how much business was generated for its members over a period of time. All will seem very impressive and like myself you may very well be impressed enough to join the weekly breakfast or luncheon meetings. This could cost you anything up to Ј500 a year to be a member plus the cost of the meal or maybe as little as the cost of the meal. Some of the internet networking organisations charge a small monthly fee and then organise monthly local meetings.

When I started out into the field of commercial cleaning I was willing to try anything that might generate business so I joined a number of these organisations. So how successful was this as a means of expanding my business?

I did in fact persevere with some of these breakfast meetings for a whole year, having paid the yearly subscription it was in fact something of a necessity. However it does not take long to realise that the people who attend these meetings are not in fact your likely customers. Many of the individuals who attend networking meetings are just starting out in their business and are operating as sole traders working from home and not in any way, shape or form likely to be your potential customers. Others are well established but still operate as single entities such as business coaches and have no office as such. Others may be proprietors of shops just starting out and these are potential customers.

However you as a contract cleaning company are looking to clean offices and office complexes and these are inhabited by well established companies who do not by and large participate in local networking groups. So you are not going to come in contact with the group who are going to provide the more lucrative cleaning contracts.

I can look back on my time with these networking groups as a learning experience and we probably just about recouped our membership fees. Other than that very little long term benefit was derived from the experience. Networking it would seem from my own experience is not a path I would necessarily recommend to the start up cleaning business. Use that time period to utilise other marketing techniques which are more useful to the cleaning business entrepreneur. If you do fancy the idea of networking then you must target a different audience. That is the established businesses, and to do that you will need to join such organisations as the Chamber of Commerce where your networking will not be so overt and often done in a more sociable and relaxed atmosphere.

Local networking events

Have you ever been invited to a networking breakfast? Or a networking lunch? These may should sort of strange to the person who has never been to one before, but these types of situations are key to moving yourself to talk with others about what you do, how you do it, and what you provide in the form of services and products.

Many areas have their own type of networking events
These include business meetings to talk about the economy, or business meetings to set new ordinances for the local surroundings – everywhere you have people; you have the opportunity to ‘do` additional networking. The more people you know and talk with the stronger your network of business contacts and customer contact is going to become.

The first step to successful local networking is going to involve doing it
You need to get out there, and be where other business owners are, or at least where large groups of people are going to be found. Next, you need a good opening question. The best question you can ask a person when you are networking is, what do you do? This is not only going to open the door to talking with another person, but also it is going to open the door for that person in turn to ask you what you do – which is just what you want them to ask you!

Networking should be done in conversation when you are in situations where you don`t know someone all that well. Business cards are often given out, and passed around. If you are heading off to a club meeting, or a networking business affair, you should also have marketing materials with you, such as a brochure or some type of printed matter to show and tell others what you do. As others find your materials handed to them, or presented on a table of information, they have something tangible to take with them, read later, and to think about later.

Collect phone number, emails and information about other businesses. As you collect information about others, you will soon learn that you can use this information after you are back at the office, back at your own business. Create a marketing package for each individual that you have met. Mail out the information with a personal note from you, that it was great talking with you, and you just wanted to share some additional information about your business with them, in case they ever have a need for a product or service that you provide. This is very straight marketing, after the initial networking event, make it work for you!

Learning How To Get Free New And Existing Mls Home Listings In Your Area

When you are in the market for a new home, the key is to be able to see as many available homes as possible. However, driving up and down the streets is not an efficient way to gauge the housing market in your area. A better way to do it would be access the MLS listing sites that many realtors use. Knowing how to get free new and existing MLS home listings in your area can be incredibly valuable in helping look at a large number of homes and narrow the market down to the ones most suited to your wants and needs.

Though you may be able to find homes by using an internet search engine or directory, your best bet is always going to be to get access to the multiple listing service (MLS) that realtors often use. One suggestion as to how to get free new and existing MLS home listings in your area is to check your local newspaper`s website. There, they will often have a link to real-estate where you will have access to homes that are listed on MLS. Using this method to get access will generally allow you to see homes that are for sale by owner as well, which rarely get into MLS at all (due to high listing costs on for sale by owner).

Another piece of advice on how to get free new and existing MLS home listings in your area is to use realtor.com. This website actually is made up of all the board listings from the local MLS. The virtual tours, pictures, and listings are all there for you to see. You also know the best listings are there because realtors pay to get listed on the site. It is an incredibly popular site that gets such traffic that realtors consider it a must to be listed there. The only real problem is that while you do have access to the MLS listings, they are often 3 to 5 days behind the MLS listing date.

Another method for how to get free new and existing MLS home listings in your area is a little bit of a cheat. If you know someone, have a family member, or are acquitted with a realtor, they can get you on to the site. The problem is that if you are not using them to shop for or buy your new home, they may not be as willing. However, if you can call in a favor you can see all of the listening in your area and detailed information about all of them. That is, you can do it all without actually becoming a realtor or finding backdoor websites.

Finding how to get free new and exiting MLS home listings in your area is a challenge, but oh so worth it in the end. By knowing everything listed, you give yourself a larger pool to start with when you narrow down to the homes you want to actually see in person. The more options you have the more quality you will end up with.

Knowledge When Properly Applied

Knowledge When Properly AppliedЕ

As a Champion, I know that you heard this statement many, many times. Get ready to learn what Knowledge truly means! Let`s begin by breaking down this word.

Know: You must know your business, which means you must know the power of Network Marketing. You must also know how to prospect and recruit Champions, handle objections and deal with rejection. Most importantly, you must know in your heart that you can and will achieve your dreams in the industry of Network Marketing.

L Ц Listen: You must listen to those that have walked in your shoes. For example, a football coach that coaches a NFL team usually has many records under his belt and has proven himself as a Champion in the game of foot ball. You wouldn`t see a world renowned hockey player coaching a NFL football. In Network Marketing, you wouldn`t take direction from anyone that has not built a group of their own. There are many so-called coaches out there attempting to coach Network Marketers yet they have NEVER built a group or made any money in the industry. You must listen and learn from those that have been where you are now and have gone all the way to the top!

E Ц Edge: You must have the edge and live on the edge to truly succeed in your business. That means you are willing to dedicate yourself to your business and become the best that you can be. This includes filling your mind with motivational, business building strategies on a daily basis to constantly be one step ahead of others in the industry. You must also attend events, seminars and boot camps hosted by those that have built a Networking Marketing group. This will give you the "edge" that you need to be more successful than other Networkers or other entrepreneurs.

If you live by these keys, then Knowledge when applied to your business will create Action and rock your future! Make today the day to truly understand the word Knowledge.

Job Hunting: Networking With Others is the Keys to Success

You can never underestimate the power of networking. Often success is directly proportional to the size of the social circle.
Whether you are looking for an entry level job or wanting to climb the career ladder you will need some kind of networking savvy in order to survive in the business world.

If you are looking for an entry level job your networking skills might be more important than the quality of your CV. Research shows that most jobs are obtained through contacts before the jobs even become open to the general public. In the established business world strong networking skills are shown to be one of the most powerful predictors in success. If you struggle with people skills and need some help expanding your network read on.

You will need to collect up all the business cards and contact numbers of the people you already know. Make one central place where you keep all your contacts' information.

The Internet opens up a myriad of opportunities for those nervous about networking and interpersonal skills. With email and web sites you can reach a wider network than you ever could the 'old fashioned way'. Even building a simple website could open up many new (international) contacts and opportunities. If you are able to effectively network online can be one of the most effective tools for those seeking jobs. Discussion forums, newsgroups, discussion groups and exchange ideas - and most importantly contact details.

There is no substitute for good old fashioned networking. You cannot replace the value of a first impression or underestimate the importance of really meeting people vs meeting online (although online meetings can reduce the stress and pressure associated with the first meeting).

If you are hesitant about networking because you lack confidence, then perhaps consider joining an organization such as Toastmasters. This is a public speaking organization which will help you build confidence and you can join from anywhere in the world. An added bonus - you will meet many new contacts and expand your circles.

Get creative with your networking. Look for opportunities to meet people and widen your social and business circles. If you are new to the job market, here are some networking strategies for first time job seekers. If you are looking for a job you need to keep expanding your network continually.

1. Make sure you understand how to use the internet to search effectively. Use all ways you can think of to come across new opportunities as they arrive

2. Create a spreadsheet or table, of all your contacts. Add as much information as you can: things like company names, titles, names of key contacts, phone numbers, and emails - any information you can. Leave space for notes and keep your table as organized and up to date as possible.

3. Regular contact: this is vital to the success of your network. Use any opportunity to connect. Ask advice, offer information you think will be useful to them - find reasons to communicate. When they respond make sure to thank them. It's important not to take your network for granted.

4. Initiate face to face contact whenever possible.

5. Never pass up an opportunity to get out there and network. If you are in an industry that requires more networking and socializing then limit the amount of times you may say 'no'. For example for every 2 invitations you turn down you must attend one.

6. Collect your contacts and feel free to call on them should the need arise.

7. Thank your contacts whenever they do something for you. Always be polite and courteous and do your best to respond to them timorously too. You want to come across as professional.

I Know What Color You Are

There are 4 color personality types. Red, Blue, Green and Yellow.

In a nutshell knowing what the different color personalities people have means you'll understand people better then they understand themselves.

At this point this tells you nothing. No worries it didn't mean anything to me when I first heard about personality colors. But man I wish I knew about this years ago, it would have saved me a ton of aggravation.

Everybody has a color type. And with that color type we act in a certain way. Certain things are important to us. We like to be talked to in a certain way. We like and dislike certain things.

Take me for example. Lets say you were calling me as a potential prospect.

What if you knew how I liked to be talked to? Knew what was important to me. Knew what I didn't like. Knew what I liked. Knew if I was over sensitive. Knew if I needed support. Knew if I like to have fun.

Knew if I would be teachable. Knew if I was money motivated. Knew if I would be a leader. Knew if I was creative. Knew if I needed all the facts and figures.... I could go on and on.

What if you knew all this information and soooooooo much more about me after only talking to me (anyone) for only a few minutes and then gained more and more insight to me the longer you talked to me?

Do you think this would impact your business and your personal life in a positive way?

If I have to answer that for you...honestly click away and go play a video game you're just wasting your time. (Sorry about that I had some guy tell me he saw no value in this. Gee no wonder he's not achieving all the success he could be.)

But for everyone else who sees the power of this. Would you not agree you'd have an unfair advantage on everyone else?

I can give you a brief overview of the four different personality colors. There is much more to learn but this will give you a good idea of the power of knowing color personalities. (They're in no particular order)

First there is Yellow. Yellow's make up 35% of the population and are open and indirect with their feelings. They are the best at using both sides of their brains. They are relationship and family orientated, logical, analytical and teamwork is very important to them. Their voice is soft and gentle and speak in relaxed tones.

Yellows have jobs like teachers, social workers usually any nurturing job. They like giving back to others. They don't like pushy people, aggressiveness, sudden change or animal cruelty.

Some of their weaknesses are. They are over sensitive, take things personally and will buy other peoples excuses.

Talk to a yellow slowly and relaxed and let them know they are appreciated.

Next is Blue (that's me). Blues make up 15% of the population. Blues are open and direct with their feelings. Very right brained, talk fast, very creative, must have fun doing things. Strong on family and relationships, spontaneous and enthusiastic.

Blues have jobs like sales (of any kind), singer songwriter anything that is creative.

They don't like not having fun they don't like facts and figures or being sold.

Their weaknesses are being unorganized, scattered and poor savers.

When you talk to a blue focus on fun, talk about excitement. Never try to sell a blue.

Next is Greens. Greens make up 35% of the population. They are indirect and self-contained with their feelings. Right brained, very logical, and analytical. Precise and need to have all the facts and figures. They are savers. Organized, task orientated and accurate. Let's get the kids to college. And they're the best negotiators.

Some of their jobs include, engineers, accountants, CPA, professor. Anything to do with logic and reasoning.

They don't like pushy people. Not having all the facts and figures. Not being on time, aggressiveness. Get depressed easily and are hard to please.

Some of their weaknesses are, they over analyze everything (to death). Hard to please and pessimistic about everything.

When speaking to a green, give them the facts and figures. You cannot overload a green with information.

And finally the Reds. Reds make up 15% of the population. Reds are direct and self-contained with their feelings. Reds are right brained. Their slogan is "It's my way or the highway" Forceful, stern and to the point. No chitchat, money is power, take action. Task orientated, Impatient, un-teachable, show me the money.

Their jobs consist of being CEO's, Attorneys, military leaders, and president of the bank.

Reds do not like losing control, indecision, small talk or crying. They don't like talking about time freedom, family or vacations.

Some of their weaknesses are having a big ego, domineering and un-teachable.

When you talk to a red you need to let them think you need them. They like being sold, close them, focus on money, and stroke their ego. Talk about your leaders income.

Now everything I just outlined about the different color personalities is not a judgment it's who people are.

Just imagine if you had this information the next time you talked to a prospect? How do you think your next call would go?

Learn this skill so the next time you're talking to someone and they say something in a certain tone or way or ask you a question. You'll know exactly why they're acting the way they are and why they are asking the questions they do.

Instead of taking things personally or getting frustrated, you'll say to yourself "Hey you're suppose to act like that or say that because you're a green" (pick a color)

Master this one skill and your business life and personal life will skyrocket. Guaranteed!!!

How Well Do You Know Them?

It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a "trusted advisor". They feel "comfortable" that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

How to Write a Letter of Reference

Have you ever been asked to write a letter of reference for a co-worker, employee or former employee? Generally, a letter of reference is used to help obtain employment, apply for higher education, or as a character reference for those seeking a government position. This is an important request, as a well-written letter can be the reason the candidate receives the offer he or she is hoping for.

In all likelihood, you won`t be asked to write a letter of reference for someone you don`t know or get along with very well. But, if you have any doubts about writing a recommendation for this person, you should decline the offer and suggest they ask another person. Only write a letter for someone whom you would truly recommend.

A letter of reference doesn`t need to be long and wordy. In the first few sentences, explain how you know this person (co-worker, neighbor, business acquaintance) and for how long. Mention any shared any experiences such as coaching the same basketball team, singing in the church choir or working on a project together at the office.

Think of two or three major character traits to describe this person that would be pertinent to the reason you are writing the reference. Are they honest and dependable? Do they always finish what they start? While Mike may be the best guitar player you know and can recite lyrics from songs written twenty years ago, chances are these are not reasons he`ll get that job offer. Think of what you would say if you were asked to make a toast to this person during a special occasion.

A short anecdote describing how this person handled a difficult situation will make your letter stand out from the rest. Think of an incident that made you see this person in a new light. Finally, add a short statement that draws the letter to a close.

Here`s a sample letter of reference.

To Whom It May Concern:

I am pleased to write this Letter of Reference for Mike Smith. I have lived next door to Mike for ten years, and we both have served on the XYZ Neighborhood Watch Committee for the past three years.

Mike is a pleasure to work with on this committee. His drive and determination to make our neighborhood a safer place was the catalyst in getting our local government to install a traffic light at a busy intersection in our community. Once, during a power outage in rush hour, and risking life and limb, Mike took the initiative to direct traffic himself rather than risk an accident at this intersection.

Mike`s perseverance and genuine concern for his fellow citizen are perfect examples of why it is my privilege to recommend him for a position with your company. I feel confident he will be an asset to your organization and will add to your continued success.