Retailing To Recruit

We're all aware of how difficult it is to find business builders.

This can be tough...Even with the best recruiting techniques.

For me one of the better ways to find business builders is to Retail to Recruit.

Personally I think your MLM business should be made up of 75% retail customers and 25% business builders.

Why?

Having more retail customers ordering from you week after week, month after month, year after year creates that residual income we all want. Plus you now have an army of customers that are spreading the word about your products. People will talk more freely about products that are doing well for them, then they will about a business opportunity.

In one case people feel they are sharing, in the other they feel like they are selling (guess which one?).

When people talk about products they're sharing an experience, when they're talking about a business opportunity they feel like they're selling.

In my company we make great money with retail sales and business builders. Personally It's easier to find retail customers than business builders, plus your income is generated faster. (of course that depends on your pay plan, for example I get paid every week with ours).

Let me ask you a question.

Do you think it's easier to introduce the idea to someone who is in love with your product/service they can have their own business or to someone who has never tried your product or service?

Kinda of a dumb question, because I know you know the answer.

Once someone has been using you product for about 30 days or so. And before I go on I trust you have been in contact with your customer to see how he/she likes using your product. More importantly have they used your product at all.

You would be surprised at how many people will buy a product and not use it.

If you do come across someone who has not used your product don't say "WHY NOT".

Tell a story.

For example, lets say you sell product XYZ and you called a customer and they have not use it yet.

Me.. "Hi Bob, this is Duffy how do you like XYZ?"

Bob.. "Oh I have not tried it yet it's still in the box, no time to busy"

Me.. "I can relate to that Bob. When I first started taking XYZ I started noticing a difference after only 3 days, I could fall asleep faster and I woke up more refreshed and with more energy and I am getting the same feedback from my other customers as well. I'll give you a call in few days and see how you're doing. Talk to you then, have a great night."

I did not challenge him, I accepted his excuse and I went on to tell him a story of how XYZ has helped me. Do you think he is going to leave your product in the box for one more day...I doubt it.

But even if he does, just keep telling stories of the things XYZ is doing for you and others

However, if your customer has not tried your product after 2 or 3 phone calls (5 or 7 days). Personally I would offer them a refund. With that the customer will either say no and try your product, or they will accept your offer. If so, great, either way it's a win-win.

If this person lived in my city I would go over and pick up the product. It`s not doing him or you any good just sitting there. It might as well be given to someone who will use the product.

Ok, it's been 30 days or so since your customer has been using your product and they love it, what now?

The next time you talk to a customer you can say something like this:

According to my records, it's time for you to reorder. How would you like to save up to $10 off your next purchase? For every name you give me of someone I can send a brochure to, I'll give you $1 off up to $10. Is that fair?

Or

If they are internet customers you would be offering them a $10 rebate after they place their next order. Simply tell them after you get the contact names and confirmation of their next order you will send them a check in the amount owing. The above is for local customers that you are personally delivering your product to.

This is a great way to get warm leads.

Then you take a flyer or brochure about your product. Put a yellow sticky note on it and say Hi "Sally" Mary Jones has been taking this product and feels great and thought you might be interested. Your name, your address your phone number.

Then, after you mail the info to the referrals, you call them in a few days. And say:

Hi Sally. This is (your Name), You don't know me but Mary Jones asked that I send you a brochure. Did you get that brochure? Listen, our product is helping a lot of people around the country--it's helped Mary.

The product is less than a dollar and a half a day and it's got 100% money back guarantee. Would you like to try it or do you know anyone who'd like to try it?

(I used what it costs to use my product each day for the above example, replace that with the break down of your products cost per day).

Now it's been about 2 months after your original customers first purchase. Depending on your products user rate you may have talked to them as little as 2 times, but that's ok.


Now say something like this:

Hello _______ How are you doing?

Have you experienced any additional positive results with your product?

Listen, I can't offer you a discount this time. "4" of the people of the "10" names you gave me are on the product and they're loving the product. They're going to reorder the product. Would you like to supply them and make the profit or would you rather I supply them?

If they say they would like to earn the profit, they have just given you permission to show them your presentation.

You're now retailing to recruit.

Until next time.

To Your MLM Success
Duffy Rogan

I Know What Color You Are

There are 4 color personality types. Red, Blue, Green and Yellow.

In a nutshell knowing what the different color personalities people have means you'll understand people better then they understand themselves.

At this point this tells you nothing. No worries it didn't mean anything to me when I first heard about personality colors. But man I wish I knew about this years ago, it would have saved me a ton of aggravation.

Everybody has a color type. And with that color type we act in a certain way. Certain things are important to us. We like to be talked to in a certain way. We like and dislike certain things.

Take me for example. Lets say you were calling me as a potential prospect.

What if you knew how I liked to be talked to? Knew what was important to me. Knew what I didn't like. Knew what I liked. Knew if I was over sensitive. Knew if I needed support. Knew if I like to have fun.

Knew if I would be teachable. Knew if I was money motivated. Knew if I would be a leader. Knew if I was creative. Knew if I needed all the facts and figures.... I could go on and on.

What if you knew all this information and soooooooo much more about me after only talking to me (anyone) for only a few minutes and then gained more and more insight to me the longer you talked to me?

Do you think this would impact your business and your personal life in a positive way?

If I have to answer that for you...honestly click away and go play a video game you're just wasting your time. (Sorry about that I had some guy tell me he saw no value in this. Gee no wonder he's not achieving all the success he could be.)

But for everyone else who sees the power of this. Would you not agree you'd have an unfair advantage on everyone else?

I can give you a brief overview of the four different personality colors. There is much more to learn but this will give you a good idea of the power of knowing color personalities. (They're in no particular order)

First there is Yellow. Yellow's make up 35% of the population and are open and indirect with their feelings. They are the best at using both sides of their brains. They are relationship and family orientated, logical, analytical and teamwork is very important to them. Their voice is soft and gentle and speak in relaxed tones.

Yellows have jobs like teachers, social workers usually any nurturing job. They like giving back to others. They don't like pushy people, aggressiveness, sudden change or animal cruelty.

Some of their weaknesses are. They are over sensitive, take things personally and will buy other peoples excuses.

Talk to a yellow slowly and relaxed and let them know they are appreciated.

Next is Blue (that's me). Blues make up 15% of the population. Blues are open and direct with their feelings. Very right brained, talk fast, very creative, must have fun doing things. Strong on family and relationships, spontaneous and enthusiastic.

Blues have jobs like sales (of any kind), singer songwriter anything that is creative.

They don't like not having fun they don't like facts and figures or being sold.

Their weaknesses are being unorganized, scattered and poor savers.

When you talk to a blue focus on fun, talk about excitement. Never try to sell a blue.

Next is Greens. Greens make up 35% of the population. They are indirect and self-contained with their feelings. Right brained, very logical, and analytical. Precise and need to have all the facts and figures. They are savers. Organized, task orientated and accurate. Let's get the kids to college. And they're the best negotiators.

Some of their jobs include, engineers, accountants, CPA, professor. Anything to do with logic and reasoning.

They don't like pushy people. Not having all the facts and figures. Not being on time, aggressiveness. Get depressed easily and are hard to please.

Some of their weaknesses are, they over analyze everything (to death). Hard to please and pessimistic about everything.

When speaking to a green, give them the facts and figures. You cannot overload a green with information.

And finally the Reds. Reds make up 15% of the population. Reds are direct and self-contained with their feelings. Reds are right brained. Their slogan is "It's my way or the highway" Forceful, stern and to the point. No chitchat, money is power, take action. Task orientated, Impatient, un-teachable, show me the money.

Their jobs consist of being CEO's, Attorneys, military leaders, and president of the bank.

Reds do not like losing control, indecision, small talk or crying. They don't like talking about time freedom, family or vacations.

Some of their weaknesses are having a big ego, domineering and un-teachable.

When you talk to a red you need to let them think you need them. They like being sold, close them, focus on money, and stroke their ego. Talk about your leaders income.

Now everything I just outlined about the different color personalities is not a judgment it's who people are.

Just imagine if you had this information the next time you talked to a prospect? How do you think your next call would go?

Learn this skill so the next time you're talking to someone and they say something in a certain tone or way or ask you a question. You'll know exactly why they're acting the way they are and why they are asking the questions they do.

Instead of taking things personally or getting frustrated, you'll say to yourself "Hey you're suppose to act like that or say that because you're a green" (pick a color)

Master this one skill and your business life and personal life will skyrocket. Guaranteed!!!